Innovation is creativity

…is characterized by a high degree of innovation and dynamism. In a constantly changing technological and cultural environment, a strong creative industry is needed as a driving force, especially in the context of developing and marketing solutions with a focus on digitalization. North Rhine-Westphalia sees the creative industry not only as a driving force for the development and implementation of its own (digital) innovations, but also as an opportunity to leverage this potential in other socially relevant areas and to address the respective challenges creatively and innovatively.

Activities in the cultural, media, and creative industries therefore focus on activating the sector to support economic and social development through cross-innovation and creative impact. The challenge in realizing this vision lies in better connecting the heterogeneous and fragmented media and creative industries, characterized by creative milieus, with stakeholders from academia and other economic sectors. Ultimately, the goal of this thematic area is to create a strong location with ideal conditions for creative professionals, thereby fostering innovation in the creative industries and related fields. Specifically, North Rhine-Westphalia aims to improve conditions by creating creative spaces and simultaneously promoting and attracting more startups in the media and creative industries.

Innovative services are closely linked to the cultural, media, and creative industries. Whether in retail, tourism, healthcare, or insurance, innovative services offer solutions based on cutting-edge technologies that prioritize customer needs. Therefore, customer orientation and the application of the latest technologies, leveraging the creative industries to translate them into concrete processes and applications, are central to this area, thus bringing innovative services to fruition.

North Rhine-Westphalia (NRW) has recognized the significant role of the creative industries and aims to promote them in order to fully exploit the industry's potential. The primary goal is to create creative spaces and increase the number of startups in the media and creative sectors, which in turn should contribute to strengthening NRW's (digital) innovation capacity and disseminating it across the state.